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Persuasion

Publicaties, presentaties: Advertising Research, stijl, cultuur, overtuiging

Le Pair, Rob & Van Dongen Marije (2013)

Effecten van negatieve word of mouth op Twitter: de invloed van negatieve tweets op merkvertrouwen en op de intentie om de negatieve berichten te vespreiden.
Ad Rem, 27 (6), 3-6.

Samenvatting
Van Mulken, Margot en Le Pair, Rob (2012)

Van Mulken, M. en le Pair, R. (2012). Appreciation and interpretation of visual metaphors in advertising across three European countries. In MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana María Piquer-Píriz (eds.), Metaphor in Use. Context, culture, and communication, chapter 8, pp. 177-193. Amsterdam/Philadelphia: John Benjamins

Abstract
Hendriks, B., Van Meurs, F., Korzilius, H., Le Pair, R., & Le Blanc-Damen, S. (2012)

Style Congruency and Persuasion: A Cross-Cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands. IEEE Transactions on Professional Communication, 55(2), 122-141.

Abstract
Le Pair, R., Hornikx, J., & Van Maaren, E. (2011).

Effect van lage/hoge context op de ervaren complexiteit van visuele metaforen in advertenties. Paper gepresenteerd op VIOT2011-conferentie, Leiden, 22 december 2011.

Van Mulken, M., Le Pair, R. & Forceville, Ch. (2010).

The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42, 3418-3430.

Abstract
Le Pair, R. (2010).

Hoe sociaal zijn Social Media. Presentatie voor Rotary International District 1610, Oisterwijk, 19 november 2010.
Le Pair, R., & Van Mulken, M. (2010).

Effects of verbal anchoring in visual metaphors on perceived complexity and appreciation. In A.V. Prokhorov (Ed.), Topical Issues of Advertising: Theory and Practice. Vol II, pp. 26-36. Tambov: TSU.

Abstract
Le Pair, R. (2008).

Retoriek in advertenties: een intercultureel perspectief. Presentatie voor Rotary International District 1610, Oisterwijk, 6 november 2008.
Presentatie-dia’s
Le Pair, R., & Van Mulken, M. (2008).

Perceived Complexity and Appreciation of Visual Metaphors by Consumers with Different Cultural Backgrounds. In F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research, (pp. 279-290). Lisbon: Sílabo.

Abstract
Le Pair, R., & Van Mulken, M. (2008).

Cross-cultural Differences in the Evaluation of Visual Metaphors in Advertising: Spain, France and the Netherlands. Paper presented at RaAM7: Researching and Applying Metaphor – Metaphor in Cross-Cultural Communication. University of Extremadura, Cáceres (Spain), 29-31 May, 2008.

presentatie-dia’s
Le Pair, R., & Van Mulken, M. (2007).

Cross-cultural variability in consumer responses to visual metaphors in advertising. In ICORIA 2007 Papers, 6th International Conference on Research in Advertising, Lisbon, 29-30 June, 2007. ISBN 972-97218.

Abstract
Le Pair, R., & Van Mulken, M. (2007).


Cross-cultural variability in consumer responses to visual metaphors in advertising. Paper presented at the International Conference on Research in Advertising (ICORIA), Escola Superior de Comunicação Social, Lisbon, 29-30 June, 2007.

Hendriks, B., Le Pair, R., Van Meurs, F., Korzilius, H., & Damen, S. (2005).

Does style matter? A Cross-cultural Study into the Influence of Differences in Style Dimensions on the Persuasiveness of Busines Newsletters in Great Britain and the Netherlands. In A. Bülow-Møller (Ed.), Business communication: Making an impact. Proceedings from the 7th European Convention of the Association for Business Communication (pp. 1-10). Copenhagen, 1-10.

Hendriks, B., Le Pair, R., Van Meurs, F., Korzilius, H., & Damen, S. (2005).

Does style matter? A Cross-cultural Study into the Influence of Differences in Style Dimensions on the Persuasiveness of Busines Newsletters in Great Britain and the Netherlands. Paper presented at the 7th European Convention of the Association for Business Communication, Kopenhagen, 2005, May 26.

Presentatie-dia’s
Hendriks, B., Starren, M., Hoeken, H., Van den Brandt, C., Nederstigt, U. & Le Pair, R. (2005).

Stijl, cultuur en overtuigingskracht. De invloed van culturele stijlverschillen op de overtuigingskracht van een fondswervingsbrief. Tijdschrift voor taalbeheersing, 27(3), 230-242.

Le Pair, R., Crijns, R. & Hoeken, H. (2000).

Het belang van cultuurverschillen voor het ontwerp van persuasieve teksten. Tijdschrift voor Taalbeheersing, 22(4), 358-372.