Tag: health

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Onderzoek: web-credibility van health sites

Onderzoek: Web-credibility van health sites; do different design and information content factors influence trust and mistrust of online health sites?

Impact on consumer responses to health-related advertising

Health-related advertising Mooie studie naar de effecten van regulatory focus temporal orientation ‘fit’ op de afhankelijke variabelen ‘overtuigingskracht’ en gedragsintentie Abstract This research examines the effects of message framing of health advertisements and individual differences in temporal orientation on consumer risk perceptions, attitude, and behavioral intentions. Results from two between-subjects experiments indicate that consumers’ temporal…
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