Brian Solis over blogging en microblogging

In een grondige analyse en evaluatie van The State of the Blogosphere 2011 gaat Brian Solis onder andere in op het belang van Blogging in relatie tot Microblogging (Twitter, Facebook, …). Kunnen blogs wel overleven in een tijd waarin onze attention span niet meer is dan 140 tekens per keer? Solis meent dat we inderdaad overladen worden door status updates die via Twitter, Facebook, Youtube en Foursquare over ons heen komen.

Overwhelmed, but not distracted. We are in fact focused [...] on what is important to us.

De lange-termijn inhoud van blogposts is relevant voor ons zelf en voor anderen. Door het vertellen en delen van verhalen vallen er steeds meer puzzelstukjes op hun plaats:

If long-form content is shared within our interest graph and possesses relevant information that is true to our interests, it will be consumed. If [the] content, no matter how great its length, is true to who I am, I will share it. Not just because I want others to share in its relevance, but because doing so is a form of self-expression and the words of others can lend to a piece of the puzzle that completes me online and offline.

Blogposts vormen de noodzakelijke achtergrond en verdieping die we missen bij de real-time microblog-berichten:

With the love affair content creators, creators and consumers experience with the micromedia in social networks, blog posts contribute to the library of knowledge around any subject. They offer the ability to express perspective and offer context in statusphere and they influence decisions, actions, and behavior. Whether it’s to demonstrate thought leadership, earn authority, generate leads, change perception or sentiment, blogs continue to lead the way while disrupting traditional media along the way.

Lees Solis’ verhaal in The State of the Blogosphere 2011 →